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Cubierta para Temas y métodos de investigación en negocios, administración, mercadeo y contaduría

ISBN-13 (15) 978-958-5498-42-6

Fecha de primera publicación (11)
2020

Publicado abril 24, 2020

Temas y métodos de investigación en negocios, administración, mercadeo y contaduría


Este texto se presenta como una guía de investigación para estudiantes de posgrado, profesores de metodología de investigación, investigadores en carrera y grupos y centros de investigación de las áreas de negocios, administración, mercadeo y contaduría, cuyo objetivo es esclarecer el conjunto de temas y métodos empleados por la comunidad científica internacional de esos campos del conocimiento. La construcción de los capítulos se sustenta en revisiones sistemáticas de la literatura y bibliometrías, a partir de publicaciones recientes de alto impacto, las cuales fueron seleccionadas de Scopus y Web of Science. De manera general, los resultados señalan que i) la literatura de alto impacto se produce en Estados Unidos, Reino Unido y Alemania; ii) existen ámbitos de análisis, contextos de problematización y campos de aplicación variados para la investigación en estas áreas de interés; iii) a pesar de que la organización es el foco de la investigación en estas áreas, en el tiempo reciente se ha enfatizado en su relación con el entorno nacional e internacional y el estudio de las personas en ese ámbito; y iv) la presencia de la teoría económica sigue siendo vigente como simiente de la literatura de impacto en estas áreas.

Palabras clave: investigación en negocios, investigación en administración, investigación en mercadeo, investigación contable, bibliometría




Marco Aguilera-Prado (ed)
Uniagustiniana

Economista, Universidad Autónoma de Occidente. Magíster en Planificación y Administración del Desarrollo Regional, Universidad de los Andes. Candidato a Doctor en Ingeniería de la Universidad Distrital Francisco José de Caldas. Profesor Vicerrectoría de Investigaciones, Uniagustiniana, Bogotá, Colombia.

Mauricio Rincón Moreno (ed)
Uniagustiniana

Administrador de empresas, Fundación Universitaria Los Libertadores. Magíster en Administración, Universidad Nacional de Colombia. PhD (c) Economía y Empresa, Universidad Jaume I. PhD (c) en Humanidades, Humanismo y Persona, Universidad de San Buanventura. Director de Investigaciones, Uniagustiniana, Bogotá, Colombia.


Presentación
Capítulo 1. Temas de la investigación de impacto en Business and International Management
Jaime Flórez Bolaños, Marco Aguilera-Prado
Capítulo 2. Cuestiones y métodos para la investigación en negocios internacionales
Sabrina Tabares Arroyave, Andrea C. Redondo Méndez, Claudia Paola García Castiblanco
Capítulo 3. Investigación sobre el comportamiento del consumidor tendencias en paradigmas teóricos y metodológicos
Julián Ramírez Angulo, Juan Carlos Londoño Roldán
Capítulo 4. Oportunidades para la investigación contable en Colombia
Hugo A. Macías, Leandro Vivas Fuentes
Capítulo 5. Tributación como campo amplio y recurrente de investigación
Leandro Vivas Fuentes
Capítulo 6. Bioeconomía, una alternativa de investigación en administración y afines
Marco Aguilera-Prado, Mauricio Rincón Moreno, Dustin Tahisin Gómez Rodríguez

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Capítulo 3

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